I read an article this week by Michael Crist in which he demonstrates why a Jobs to be done approach to development works better than Personas. ( https://hondo.wtf/posts/on-personas/)
There were some great points, notably the potential for biases which is inevitable especially with proto-personas.
I still however think that Personas offer a really valuable addition to the UX development process. They can act as a variance to a given user journey. Once you have drawn out the initial requirement or action on a site then personas help designers especially to think about the nuances that could make or break an experience for a certain demographic.
User journeys, tasks and nuances.
For example a path from Homepage to adding to a cart can be defined but then the use of personas based on the target user groups can help define, colours, tone of voice, text size and so on.
“When I’m at the store with two kids, I want to checkout quickly, so I don’t have to chase them around” - Unless you have experienced that it gives you little to change how you approach the solution, you might aswell just revise it to “I want to checkout quickly.”
As ever it is a case of using the tools available to you as and where they help rather than adhering to one method as the right and only solution.
This year's posts
- - Funny Phonics - An alternative alphabet
- - Inktober - A drawing a day for 31 days
- - Crazy 8s - How they can help any designer
- - Personas, you don’t need them… but they help!
- - Screen Printing Fun
- - The countdown begins
- - In search of perfection
- - Going back to basics with Jekyll
- - The last ride of the year
- - Apprenticeships in the Design Industry
- - It's time to stop being a busy fool
- - The Business of Web Design 2014 #tboWD
- - My favourite band I never saw...
- - My first Parkrun
- - I am sorry Internet Explorer.. this cannot go on!
- - Know when to hold them... know when to fold them.
- - And that is why you don't want to spend too much time swimming and snorkelling!
- - Summer Solstice 2013 - A #microadventure
- - Getting Started with Responsive Design
- - It is OK to hoard... you never know when you might need something!
- - 10 ways to back up your design work
- - 10 ways the role of 'web designer' is changing
- - Time waits for no one
- - Websites are not for designers and developers, they are for users
- - Can you really design purely in a browser?
- - How do you support your ongoing clients with website updates/support? Do you use a retainer or charge hourly?
- - There is something about the darkside...
- - #ecomchat - Enhancing Ecommerce with Mobile
- - The problem with Getting things done...
- - Taking the blinkers off