#ecomchat is a weekly Twitter chat on eCommerce. Each week 2 or 3 points are set up for discussion. This week it was:
- What are the big trends in how people use mobile devices to interact with brands?
- What are the in-store opportunities for multi-channel brands like John Lewis? And for smaller brands?
- What technology needs to be in place to manage this?
One of the posts that grabbed my attention was a brief conversation about in store oppurtunities for mobile interaction. Off the back of it I ended up being pointed in the direction of Podifi. I love the fact it plugs into existing hardware and (depending on cost) could be a great marketing tool for businesses looking to interact with their customers via mobile technology.